Do you wish you could own your own business?


You can develop a concrete, proven framework to devise your business plan. As well, you can obtain the tried and true principles that will give you the courage to branch out on your own.


Lance Heft’s Formula for Transformation teaches you step by step, through examples and real-life stories, how to conceptualize and build the business you have always envisioned for yourself. It gives you the opportunity to explore your passions and to isolate your interests and talents while showing you how they may become part of your business plan.

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Your Turn to Win is a guide that leads you effortlessly, step-by-step, to the attainment of your goals.


You learn to enjoy the journey within and to imagine and realize your life transformed.

“On a scale of 1 to 10, at work I was at 2 or 3. On the outside I looked like I had a perfect life, but inside I wasn’t fulfilled. I compared myself to others all the time. I felt I was an A+ worker, a B wife, and a C mother because I was never around. When I returned to work after maternity leave, I worked long hours and felt guilty. Lance’s book cleared my head. I knew my fears and my goals, I knew what I wanted to accomplish. The book gave me the push I needed. It changed my life. It helped me start my own business. Implementing the principles in Lance’s book gives people the tools to change their lives. For me, the sky’s the limit. And I owe it all to Your Turn to Win: The Straight Road to the Life you Desire.”


— Gia O’Donnell, Mother of four / Entrepreneur / Business owner

“I’ve never been without work and as time went on I became demoralized. Lance’s book helped me to focus and one of the things I learned was to take action. I left my field in human resources and landed a job with a large organization. A great fit. All due to Lance’s program giving me a new lease on life. I would recommend Your Turn to Win to managers to motivate employees to do better.”


— Frank Eirich

“This book showed me how to get on the right path. It helped me to find my goals and reach those goals. What I found most intriguing about Your Turn to Win is that if you don’t want to work for a corporation anymore and if you want to start your own company, that’s where the questions Lance poses through the program help you. You can investigate how to make it happen for yourself. That’s what I found most empowering. You really are given a path to make it happen for yourself. And its very exciting.”


— Tina Denardo-Giambrone, Mother and

Real Estate Entrepreneur

“Your Turn to Win was instrumental in helping me in my career change, dealing with my growing family, and the challenges that came in the last year or so. I want to thank Lance for all the input and all the great things that have impacted my life through his book.”


— Matthew Devine, Businessman /

Real Estate Entrepreneur